Mewa Store at Pitti Uomo 94
The coolest appointment for menswear and contemporary lifestyle is back: Pitti Uomo - 94 edition - is back and we at Mewa Store could not miss it! If Back to the Future 4 was just fake news - unfortunately - we can only confirm the news of a super edition of Pitti Uomo.
With 1,240 brands, 561 of which foreign (45% of the total), a re-edited geography of spaces - with the creation of the POP Arena - and a focus on research brands and innovations in fashion, this new edition of Pitti Immagine Uomo is the right opportunity to enjoy the previews of the next trends and go hunting for projects and products capable of interpreting the original, fresh and never banal style of our Mewa Store.
Thus, immersed in the hypnotic atmosphere of the halls of the historic Fortezza da Basso in Florence - playfully redesigned by the creativity of designer and lifestyler Sergio Colantuoni on the P.O.P Pitti Optical Power theme - we met cult brands of streetwear and urbanwear Made in Italy such as FILA and Kappa.
FILA and KAPPA PRESENT AT PITTI UOMO 94
With the iconic Disruptor, the old-fashioned allure and the color block mania, Fila immediately won our hearts so much that we have chosen to include it in our marketplace as early as this spring/summer 2018.
As well as Kappa and its Banda collection: AMAZING.
The upcoming collections that we had the pleasure of previewing at Pitti Uomo 94 are super cool and we can't wait to put them on our Mewa Store.
KAPPA SIGNS THE PITTI UOMO 94 STAFF UNIFORM
Another gem from Pitti Uomo 94: again Kappa, the historic Turin brand today present in over 120 markets around the world, this year for the first time signs the uniform of the entire Pitti Immagine Uomo staff and will also dress the staff of the next Pitti Bimbo and Pitti Filati.
For the occasion, the Kappa Research & Development center has created a cotton cap, with colors in chromatic and perspective contrasts, which goes well with the P.O.P Pitti Optical Power theme. A black band with the iconic white men - and the Pitti logo embroidered in the center - are the leitmotiv of this gadget, an object of desire for all visitors, including us - notoriously hat addicted, as our selection testifies.
As you know, for some editions, Pitti Immagine Uomo has abandoned gender barriers forever, opening the doors to the more contemporary man / woman mix that overcomes the gender gap and becomes hybrid, wild & free, just as we like it!
So here are brands like the American Kendall + Kylie at Pitti Uomo.
KENDALL + KYLIE JENNER COMING TO MEWA STORE
Born by the sisters Kendall and Kylie Jenner - in-laws of the popular Kardashian family, supermodel, fashion icon and Instagram influencer - this womenswear brand is literally depopulating overseas, but not only. Last April, the first limited edition capsule collection for OVS was launched in Italy, selling like hot cakes in just a few days.
We at Mewa Store certainly did not miss it and we will offer it as early as September in our marketplace.
Urban 90's mood, glam & sporty, casual but with a sexy twist. These are the key concepts of the brand, reinterpreted and declined with style both in the FW 18 and in the upcoming SS 19.
Among the new entries for next season, also Herschel Supply Co., present at Pitti Uomo 94 with a collection that unhinges and gives new life to sportswear. To lose your mind!