ICONS “Something’s Off”, new book by Nike and Virgil Abloh
We want to reveal you a secret we are particularly proud of.
It is a very, very special book that we will be selling in our store and online starting from April 2021: ICONS "Something's Off" by Virgil Abloh. We confess: we are very proud to be among the few Italian resellers of this precious publication. Why is this book worth having and why can we sell a very limited number of copies?
THE BOOK YOU WANT TO OWN
Because it is a volume that will become a real icon, an object of world style and a precise documentation on one of the most important creative processes of the last ten years. What will you find inside ICONS "Something's Off"? We cannot reveal many things to you yet. But just know that Virgil Abloh, former creative director of Louis Vuitton's menswear line, aims to make the creative process of one of the greatest collections of recent decades accessible.
ICONS: BECAUSE IT IS AN ICON BOOK
This is "The Ten" the creative line created in collaboration with Nike and certainly one of the most famous and influential collections. The paper volume published by Taschen is a precious world. First of all, of course, for the subject matter: at the bottom of streetwear there are passionate footballers, conductors, musicians, professors, artists. ICONS "Something's Off", a book in partnership with Nike and published by the Taschen publishing house, tells the investigative and creative processes of Abloh through the documentation of prototypes, original telephone messages from Virgil Abloh to Nike designers and photographic evidence taken from the Nike archives.
THE GREAT WONDERS OF VIRGIL ABLOH
In short, a special overview of the creation of iconic sneakers. “The Ten” will be told through insights into deconstructed styles, a significant element in the reinterpretations. Just think, for example, of the Swooshes cut away from the Air Jordans and reapplied with tape or thread, Virgil Abloh's quotes experimented on Nike Air Force 1 and Converse All Stars cut into pieces. As Virgil Abloh himself commented: “The foundation of my practice is not the final result, but the rigor and process of logic. The archive is the paper trace of those artifacts. The ICONS book "Something's Off" is, in a certain sense, the only tool to understand that the catalog of over 50 Nike shoes I have designed is in my mind in the form of an equation corresponding to: one shoe = one story " . D.
WHAT YOU WILL FIND IN ICONS
Within ICONS "Something's Off" you will find texts by Hiroshi Fujiwara, writer Troy Patterson, curator and historian Glenn Adamson and Virgil Abloh himself that frame the collaborative work within the history of fashion and design. In the second part of the book you will also find a real overview of the scene from which the project was born, but also the people, places, objects, ideas, materials and expressions that constitute the foundations of the most powerful sneaker-culture. worldwide. We are sure that history will make this precious ICONS book "Something's Off", of which we have very few copies. Will you be the lucky ones to win them?